Summary
In this conversation, Summer Poletti and Pallavi Sharma explore the transformative impact of AI on marketing, particularly in B2B SaaS. Pallavi shares her journey from a science background to becoming a CMO and discusses the concept of an AI CMO, emphasizing how AI can enhance marketing strategies and decision-making processes. They delve into the evolving role of marketing teams, the importance of personal branding, and the creative potential of AI tools. Throughout the discussion, Pallavi highlights various 'aha' moments experienced while working with clients, showcasing the speed and efficiency AI brings to marketing tasks. In this conversation, Summer Poletti and Pallavi Sharma delve into the evolving landscape of AI in marketing, discussing the importance of understanding ROI, selecting the right tools, and the future of marketing teams. They emphasize the need for marketers to adapt to new technologies while maintaining a focus on customer psychology and human connections. Pallavi shares practical tips for using AI effectively and encourages listeners to engage with AI in creative ways.
Check out Pallavi’s marketing task ROI calculator here.
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